The platform is rolling out a fresh option that allows them to reduce the quantity of AI-created content appearing in their streams. This move comes as the company announced that it presently contains more than 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a full-scale rollout. This development comes amid a increase in AI-generated material, spurred by new video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the quickest rising channels on another major platform exclusively feature clips produced artificially. A large amount of this material is considered mass-produced AI material, a label for poor-quality, bulk-generated content that is frequently absurd or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from digital art to science explainers, and we aim to give people the power to adjust the amount of that, depending on their own preferences,” stated a platform representative.
AI on the Platform
The service shared that there are currently 1.3 billion videos on its service labeled as AI-generated. Overall, in excess of 100 million media items are added to the app every day, making AI content a relatively small percentage of its total content library.
User Control Features
Viewers will be able to reduce or increase the volume of AI-generated videos they view by opening the topic control feature in the application and choosing the AI content topic. Further subjects that are already be controlled under the tool include politics, style, beauty, and choreography.
AI Disclosure Rules
Its policies oblige users to tag lifelike artificially created content, and it bans malicious AI impersonations of celebrities or crisis events. Any realistic AI video that is not labeled can be removed under its community policies.
Furthermore, the platform will henceforth apply an artificially created tag to content created with its proprietary AI systems, or flagged by an cross-platform project for spotting artificial media. This measure is aimed to help prevent users from attempting to circumvent the tagging system.
Responsible AI Funding
The platform is also launching a $2m educational fund for specialists and institutions to develop informative material about responsible artificial intelligence. This initiative will support non-profit groups dedicated to teaching coding and technology.
Moderation Strategy
TikTok has justified its content review process, amid controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. It is planning to cut 439 jobs in its user protection division in the UK capital, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A trust and safety lead stated that human moderation would remain essential, but automated tools can protect employees by removing the most harmful content ahead of it gets reviewed by humans. The company reported a 76% decrease in shocking and graphic content seen by safety staff over the previous year due to reliance on its machine learning processes.
It is vital to combine staff and AI to keep the platform safe,” she said. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to limit contact with harmful content as swiftly, which is why a lot of the machine support is making a difference work at speed.”
